iOS vs android is a debate with no clear conclusion in sight. With 2022 drawing to a close, the experts of TST Technology have carefully put together an iOS versus android blog for you to decide which is the best option for you to launch your mobile app.
iOSvs android is a debate with no clear conclusion in sight. With 2022 drawing to a close, the experts of TST Technology have carefully put together an iOS versus android blog for you to decide which is the best option for you to launch your mobile app.
It is most beneficial for businesses to have mobile apps as they help build and retain the target audience.
Most of us, almost 85% of shoppers, prefer mobile apps.
Over 50% of media consumption is through mobile apps.
Users spend almost twice the time on mobile apps, around 5-6 minutes, than they do on websites, which is only 2-3 minutes.
Customer engagement is more on mobile apps because of targeted notifications.
Users can easily recommend the mobile app to their friends with the “social sharing” option.
Mobile apps make the business instantly accessible to them, allowing greater customer retention.
As per statcounter, Android holds 71.62% of the market share worldwide and iOS holds 27.73% of the shares.
For mobile users in India who are debating which is popular right now, Android is dominating the Indian markets at 95.46% while iOS only has 4.09%.
In the USA, however, the market is more even-balanced with iOS taking the lead at 55.45% and android at 44.23%.
There are a few factors you must consider before deciding on a platform to launch your mobile app.
1. Target Audience
This table should help you determine what your target audience would prefer the most.
| # | Android | iOS |
|---|---|---|
| Device | Wide range of devices | Only Apple Devices |
| Widgets | Diverse | Limited |
| Integration With Google | Seamless | Limited |
| Speed | Fast | Faster |
| Security | Less | More |
| Users | Over 2 billion | Over 1 billion |
You should launch the app on the platform that your target audience is the most active on for maximum engagement.
2. Launch time
In iOSvs Android apps quality check, PlayStore reviews apps in about 2 hours with standard checks of copyrights, nudity, etc. In comparison, the App Store rigorously checks apps for 48 hours before issuing approval. This makes apps in the App Store more secure than PlayStore but PlayStore still offers users a lot more variety.
If you want your app launched with minimum delay without preparing the app to undergo and pass several security checks, android is the platform for you. On the other hand, if you have time and you can afford to be detailed and fulfil every requirement of the App Store, you can choose iOS as well.
3. Monetization
If you decide to make money from your app, the App Store would be more suitable for you. Apple App Store consistently generates more revenue than Google PlayStore according to statista. The revenue for Q3 in 2022 is 10.4 billion USD for PlayStore and 21.2 billion USD for App Store. Studies show that Apple app users are more likely to opt for paid apps and spend on in-app purchases compared to android users.
iOS and Android are both superior in their own rights. It depends on your personal preference of what features you wish to have on your device and how much you’re willing to spend on it.
For 2023, it seems that Android will still be leading in the Indian markets but that does not mean that iOS will not only retain but add to its large, loyal customer base.
To know more about iOS and Android mobile app development, visit the mobile app development page on the TST Technology website, an innovative mobile app design company and development in Ahmedabad.